True Japanese Matcha - From Shizuoka to Europe

Born in Shizuoka. Crafted with Heart

SHIN Matcha was founded by Nanako, who grew up in Japan's most celebrated tea region and has practiced the Japanese Tea Ceremony (Sado) since the age of 13. Her mission is simple: preserve authentic Japanese matcha culture and share it with Europe

Matcha That Feels Different

Bright color, rich umami, and clean energy you can feel. Taste the difference of truly premium, 100% organic SHIN Matcha.

Matcha Stories

From Farm to Cup: The Journey of SHIN Matcha

From Farm to Cup: The Journey of SHIN Matcha

Every bowl of SHIN Matcha begins far before it reaches your hands. It starts in...
Matcha Rituals for a Modern Lifestyle

Matcha Rituals for a Modern Lifestyle

In a world filled with constant movement, matcha offers something rare: a moment of calm....
How to Make the Perfect Cup of SHIN Matcha at Home

How to Make the Perfect Cup of SHIN Matcha at Home

Making matcha at home is both simple and deeply rewarding. With just a few tools...
The Health Benefits of 100% Organic SHIN Matcha

The Health Benefits of 100% Organic SHIN Matcha

Matcha has been enjoyed in Japan for centuries, not only for its taste and cultural...